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Ambiguous Visual Controls: KEEP RED OFF LINE

  Who is Red and why is it important to keep him off line? This Monday I realized that for the past 13 years I have been stepping on or over these letters on the floor in SeaTac International Airport...

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Ambiguous Visual Controls: Too Much Information

  Among the side benefits of international travel are meeting interesting new people, learning about the local culture and running into ambiguous visual controls. Jet lag slows the brain and renders it...

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The Ambiguity Deepens…

  This was found in Frankfurt airport, hanging every 100m or so in the hallway of the terminal. It’s a long narrow hallway. These signs are positioned such that if you are walking down the hall, the...

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Something to Lighten Your Day

  Many advertising images are designed to make people subconsciously want to consume a product. How effective do you think this vending machine is towards that end? There is an implied lesson here...

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Ambiguous Visual Controls in the Park

  Walking through a park near Frankfurt, Germany I saw this sign. Checking first to make sure I had not slipped back in time to the 1880s, I snapped this photo. What does it mean? Not reading German,...

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Ambiguous Visual Controls: Airport Hotel Edition

Airports are full of signs. Standing in queue gives ample time to reflect on their meaning and appreciate their ambiguity. This visual control at the check-in counter made me wonder why it was...

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Ambiguous Visual Controls: Ignage

  Imagine my disappointment, upon hauling my gardening implements across town after a long and difficult season of tilling the soil, to be informed by the store proprietor that they could not in fact...

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Lean Retail Exercise: “Not My Job” Edition

The retail industry has a poor image when it comes to the motivation level of its employees. They are often portrayed in popular culture as neither well-trained nor well-paid, not always inspired to...

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Ambiguous Visual Controls: Prehistoric Shark Attack Evacuation Plan

  This may be the most unhelpful emergency evacuation visual control in the United States of America. The evacuation plan resembles a journey through a shark’s intestines. Should one need to actually...

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Ambiguous Visual Controls: Caution! Possible Scalding

  Labeling and signage alone are about as effective in preventing accidents  as fences are in preventing birds from flying over them. It sometimes seems that warning labels are only there to minimize...

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